ARCHIVES: LITTLE DOE LOVE
On a quiet Saturday afternoon I met Chase Cohl, the dreamy creature behind Little Doe—a custom-based accessory maven, created on the idea of its clients “being able to find solace in a unique and one-of-a kind based side of expression.” Quickly, the mid-twenties, bicoastal tough gal became my new spirit animal. She does things with her hands: whether creating headwear for her brand, crafting folky tunes on her guitar, or holding a glass of whiskey… This girl is always on the go, always standing out on her own beautiful terms.
EVERYTHING ABOUT YOUR BRAND SEEMS SO DREAMY AND OVERWORLDY… AND, SORRY TO SOUND CHEESY, BUT ALSO TIMELESS. WHAT’S THE ORIGINAL IDEA BEHIND LITTLE DOE?
CHASE COHL: The inspiration comes originally from the idea of the Laurel Canyon woman walking up the boulevard barefoot, Hispanic renaissance… She can make art, she bakes and she makes music. It’s originally designed to transport the wearer into something dreamy… With our re-launch this year, we’re taking an entirely new approach. It’s exciting, it’s good, but it isn’t going to be what people are used to.
BASED ON THE BRAND’S STRONG (AMAZING) IMAGE, HOW WOULD SOMEONE IN NEW YORK INCORPORATE LITTLE DOE INTO HER LIFESTYLE?
With… Fearlessness! I think that, especially in New York, women are so brave and ballsy when it comes to fashion, and that’s what I’ve always loved about this city. I see women walking around with runway-to-street any day of the week, and it’s a beautiful thing, it’s not something you see in many other places. I think the idea of a sort of urban warrior is something that I really like. You can wear a great hat with jeans and a biker jacket, or a headdress with some amazing gown. It just makes it more memorable and special. I like seeing the different ways people put it together with their own personal style, you know? It doesn’t have to be one specific look.
DO YOU HAVE ANY WEIRD SORT OF HABITS OR RITUALS THAT HELP YOU GET CREATIVE, OR IS IT SOMETHING THAT YOU CAN JUST TURN ON WHEN YOU NEED TO WORK?
Whiskey. I don’t try and force inspiration. As a songwriter, I find that… Even as a designer, it’s something that needs to happen at some point. You’re forced to sit down when you have a collection due, or a record to put out, so I just try to keep my eyes open as much as I can, so I don’t have to force it when the time comes. There’s so much inspiration out there, it’s just waiting to be found.
SO YOU’RE ALSO A MUSICAN. DOES ONE PASSION TAKE PRECEDENCE OVER THE OTHER?
Music has always been what I’ve wanted to do. It’s always been my number one, where my heart is. Little Doe just… Happened. And I fought it for a little while, but then I figured I should just jump on the ride and see where it takes me, and I’m so glad I did. Little Doe, in the past, has taken up a lot more time than music has. I’ve just finished my first full-length record and, with that coming out, I’ve been kind of gearing Little Doe toward the point where the girls who work for me can have the company function when I go on tour for weeks at a time. I would like to do both forever; it’s a lot of fun not having to box myself into one creative outlet.
WOULD YOU CONSIDER YOURSELF A FOLK MUSICIAN, OR DO YOU THINK IT’S MORE THAN THAT?
I mean… Yes, but it depends on who you’re talking to because a lot of people think that folk music isn’t plugged in, and I like to play loud, too. I think it’s some sort of Folk married with Pop married with Indie. It’s a lot of things. It’s just modern music, I don’t know. It definitely has elements of folk to it, though.
I DEFINITELY AGREE WITH THAT SENTIMENT. FOLK IS SO “IN VOGUE” RIGHT NOW THAT EVERYONE IS PLAYING “FOLK.”
But no one is playing folk!
[LAUGHS] YEAH, IT ISN’T ANY JOHNNY AND JUNE.
[LAUGHS] Exactly! It’s not really Dylan, it’s not Pete Seeger… It’s not any of those Folk musicians. It’s not legit, but it doesn’t make it any less beautiful! There’s got to be another word for it. I don’t know what it is. Because if you look at someone like Mumford & Sons, that’s not Folk music. They’re amazing, and people love them, and they sell millions of records — any musician would be lucky to have their career. But there’s gotta’ be some other word for it.
TELL US ONE THING WE SHOULD:
SEE: I think one thing everyone needs to see is the west coast of Canada. I went there for the first time early last year. I went by myself to the farthest west point of North America. I was standing on the beach. It was cold, too. It was June, but it wasn’t warm yet. It was like the ocean and then, if you’d started swimming, the next thing you would have found would be Japan. It felt like looking into nothingness. And the rocks — I’m not an ocean person — but I completely fell in love with the ocean. The waves crashing into the rocks. It’s this really beautiful thing that I can’t imagine anyone not finding some sort of self-discovery there.
HEAR: The one thing that everybody needs to hear… I wanna’ say my record! Yeah, let’s do that. When it comes out.
KNOW: Maybe that… Anything in the universe is possible. With patience. And really, really hard work. I know that it sounds hokey, but it’s true. People can have whatever they want. I don’t think a lot of people realize that. And a lot of people don’t believe in themselves. Especially men, I find. Women can see it, and they can visualize things better. But I feel like there are so many amazing men that can’t get it together to save their lives because they don’t realize that all it takes is a lot of hard work. Our generation’s a funny one.