USE YOUR OUTDOOR VOICE
written by ALYSSA D. BENJAMIN.
Tyler Haney is the founder/CEO/head honcho at Outdoor Voices, a technical apparel brand that makes clothes for Doing Things with friends. OV is light-hearted, warm, social. It’s about being athletic AND being feminine. It’s about being human, not superhuman. Haney calls OV loyalists “Recreationalists,” people who engage in daily recreation - walking, jogging, biking around town - rather than an intensely competitive gym regimen. Make no mistake though, the clothes are made to sweat in.
The last time we interviewed you was in 2014—can you believe it’s been 3 years?
No, I can’t! So much has changed in the past few years. OV has grown to almost 70 full-time employees, with five shops and more on the horizon. I’m proud of how far we’ve come and excited about where we’re heading.
Tell us something hot off the presses at OV…
We just opened a pop-up in Aspen! I grew up nearby in Boulder, CO so this shop is near and dear to my heart. It’s right downtown, next to the Aspen Art Museum, and we built it out with a bunch of special fixtures like a hiking mural and custom tents for fitting rooms.
What has surprised you most about being in charge at your own company?
Building a team has been one of the most challenging and rewarding parts of leading OV. It’s a long process to find the right person for each role, but it’s worth it to spend the time initially and end up with someone who positively impacts the company. I’ve had to admit to myself that I can’t do everything—it’s important to trust the people you hire to know more than you about their respective areas of expertise.
What keeps you up at night?
Thinking about how to be better—both at OV and in my own life.
What gets you out of bed in the morning?
Knowing that we’re building a brand that resonates with so many people is something that keeps me moving forward. I’m grateful to wake up every morning and face new challenges that I know will help us grow.
It’s 8am, you are…
Jogging with my pup, Bowie. I like to start the morning with a little activity, and keep up the momentum throughout the day.
When is it appropriate to use your outdoor voice indoors?
It’s appropriate in so many situations—when someone you love gets a promotion, or your team makes it to the playoffs, or you’re doing karaoke with a bunch of friends. When is it not appropriate to use your outdoor voice indoors?
In 10 years we could find you…
It’s my goal for OV to become the next great activewear company. In 10 years, I hope that we have a presence all over the world and have recruited a community of millions of Recreationalists.
See: The Cathedral Lake in Colorado.
Know: Doing things is better than not doing things.