GET GROWN WITH THE LAST LINE
You’re grown. You're sick of your pinkies turning green and the stack you can only where to one event and poof—it's in the garbage and the earrings whose backs fall off which leave you lopsided at the end of the night. You've finally figured out you're about that quality-life—gold, diamonds, gemstones that are made to last—that are trendless and timeless. You may have spent your a.m. hours on the quest of such jewelry and your endless google searches or deep dives into Instagram hashtags has turnt up nothing. Well we got some not-so-new-news—no matter your style, the ideal jewelry line should have a mix of well-designed, quality-pieces at semi-reasonable prices. They should also have the bonus of being made in the USA. Shelley Gibbs Sanders created all that and more. And she called it The Last Line.
What’s “The Last Line” mean?
The inspiration behind the name of The Last Line is this— it's literally the last place you’ll need to look for to find your fine jewelry. Whatever you’re looking for, we have it. If we don’t, e-mail me and let’s talk custom (truly).
Three years ago we decided to officially launch The Last Line. I have been designing jewelry for almost fifteen years and in every jewelry design job I have had over the years, I was always thinking "if this was my line, how would I do this? what would I add to the industry?" The idea to have my own line was always there, but I needed to find my point of differentiation. When I started to do research, it was obvious there were holes in the market. It was polarizing—there were two buckets: reasonably priced and not-so-great design or amazing designs, quality and with outrageous price—there was nothing in the middle. As a consumer, I found that frustrating. Of course, from that I went to my "panel" of girlfriends, family, etc. and I quickly confirmed I wasn’t alone in what I thought about the market. Fast forward to today and meet The Last Line.
I read that you started The Last Line when you couldn’t find the type of jewelry you wanted in the marketplace and decided to create a line that had something for everyone. Was there one item in particular that you couldn’t find that was the catalyst for this new entrepreneurial path?
There wasn't one piece per se; however, in asking my inner circle, each person had one piece they just could not find the perfect version of. For me it was the lack of well-designed, appropriately-priced, core pieces. Jewelry is personal, but there are core pieces that every woman can wear: huggie earrings, a tennis bracelet, graduated studs...and there wasn't a brand that was doing those well, as well as making really special pieces that you can't find anywhere else.
I knew the price of fine jewelry is hardly affordable, due the cost of materials alone but I knew I could give women more value, which is why we are direct to consumer. I wanted bigger diamonds, nicer pieces, and more luxurious materials for better prices. The brand is two-fold: The Heart and The Soul and everything else on the line is designed in Los Angeles. The Heart pieces are the core of the brand and what you'd find in your jewelry box—they’re the staples that you never want to take off. The Soul pieces are the jaw dropping, make your girlfriends ask, “where did you get that,” expertly-crafted, kind of pieces you want to treat yourself to.
What’s the oldest piece of jewelry you own?
The oldest piece I own is a Victorian mourning jewelry gold skull ring with enamel and diamonds. I bought it at a antique jewelry show in Las Vegas. It’s DOOOPPE! Look out for a Victorian collection coming from TLL in the future—endless inspiration.
Your most coveted piece?
My favorite piece of jewelry for so many reasons is my engagement ring. Technically speaking, it is one of the first pieces of The Last Line, my husband Teddy designed it and worked with a jeweler for months. It was something we always talked about it and one day there he was with it!
From the line, my favorite pieces right now are the Flower earrings, there is one named after each one of my family members and there has not been a day that goes by that I haven't worn at least one.
Who do you design for?
Everyone! Myself, my girlfriends maybe even some gentlemen—the ones that have really, really good taste.
Take us through the creative process for each “drop”…
Process is a good way to put it! I think of what a woman needs as her core pieces and what pieces I’ve always wanted and what is really cool now (but not too trendy) and then I go from there. I am a designer that loves to create, but I am also am a consumer—so I try to take the best of both worlds when it comes to designing pieces.
I want to continue to create pieces that connect with women all over the world. It is important for my pieces to speak to the woman who’s just starting her jewelry collection but it's also important to excite the existing jewelry client who has her go-to pieces but is looking for that perfect "something".
Jewelry-wise, every woman should own…
Pieces that can take her from day to night. It’s not about quantity of pieces for me—it’s about versatility. Everyone should have a conversational piece, something that invites a dialogue.
Fine jewelry is an indulgence. What else do you indulge in?
If I could I'd indulge in everything, but these days it's coffee. My husband tells me I’m getting crazy on it (we have three children) and that I have to cut back...but today I snuck one in.
If the “U Huggie” earring was a song it’d be:
Billie Jean by Michael Jackson. Listen below if you feel like dancin'.
Safety pins were always a punk rock staple. What do you want that collection to express?
I love a little punk, always. It’s the irreverence and the confidence that are so great. In jewelry, I love the idea of juxtaposed luxury—unexpected elegance. I love diamonds on an everyday object or the glam version of something industrial. One of my favorite styling vibes is the mix of high and low. A diamond safety pin (for me at least!) is the perfect example "a little pretty", "a little tough."
Silver, gold or rose gold?
Gold. All day, everyday.
If the 90s are to piercing your belly button, the 2000s are to piercing your…
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